It is very important today to have concern for how you would be perceived if someone Googled you. Why? Because people ARE googling you. Possible employers, associates, teachers, students, boyfriend’s parents, etc. Your image can effect both your business opportunities and your interpersonal relationships in life.

Managing your online reputation is a critical step in landing a new job. According to a recent survey by business networking organization ExecuNet, 90% of recruiters used a search engine to learn more about candidates and 46% of recruiters had eliminated a candidate based on information they found online. Self-Googling isn’t an act of narcissism; it’s a smart way to determine whether your online personality jives with how you want the world to view you.

I guess that answers the question in the title doesn’t it? Reputation management is protection of your image, not narcissism.

http://www.forbes.com/2010/02/20/manage-online-reputation-leadership-careers-identity.html