Honey, I Shrunk The World is a digital media handbook that has been catching the attention of quite a few people in the internet defamation industry. The principle idea is that technology, especially the Internet and Social Media networks, has made the world much smaller in real terms. We no longer send letters to India, waiting months, or telegrams, waiting days, but communicate instantly.

Of critical significance will be ORM or online reputation management, the practice of consistent research and analysis of one’s personal or professional or business or industry reputation, as represented by content across all types of online media, the book reminds. “ORM empowers you to gain insights on what the consumer feels about your product or service and thus helps you formulate measures to improve customer satisfaction.”

There are a lot of tips about online reputation management and some predictions about the future of that industry, too. The tips are spot-on, and the predictions are good ones.

http://beta.thehindu.com/arts/books/article105115.ece