Searchenginedeoptimization.net

Boeing: Not Boring

admin — Wed, 03 Mar 2010 10:40:01 +0000

Jim Albaugh, CEO of Boeing’s Commercial Airplanes Unit, presides over a company that has traditionally had a wonderful reputation. This comes from their unparalleled production of top-notch aircraft. This, however, could change.

the company cannot keep having strikes or raising wages at the rate it recently has. He said the Aerospace Machinists’ strike in 2008 cost the company $5 billion in cash. It also damaged the company’s reputation with its customers, who are now inserting into contracts that if an airplane is delivered late because of a strike, the company will have to pay penalties.

It might seem like a little thing–but even the smallest bit of damage to an international airplane producer’s reputation could give competitors the edge. Any company which suffers from frequent strikes, too, is bound to need a reputation manager sooner or later.

http://seattletimes.nwsource.com/html/editorials/2011235118_edit03albaugh.html

Reputation Management: Narcissm or Self-Defense?

admin — Sat, 27 Feb 2010 10:25:43 +0000

It is very important today to have concern for how you would be perceived if someone Googled you. Why? Because people ARE googling you. Possible employers, associates, teachers, students, boyfriend’s parents, etc. Your image can effect both your business opportunities and your interpersonal relationships in life.

Managing your online reputation is a critical step in landing a new job. According to a recent survey by business networking organization ExecuNet, 90% of recruiters used a search engine to learn more about candidates and 46% of recruiters had eliminated a candidate based on information they found online. Self-Googling isn’t an act of narcissism; it’s a smart way to determine whether your online personality jives with how you want the world to view you.

I guess that answers the question in the title doesn’t it? Reputation management is protection of your image, not narcissism.

http://www.forbes.com/2010/02/20/manage-online-reputation-leadership-careers-identity.html

Illuminating Reputation Management

admin — Tue, 23 Feb 2010 09:34:52 +0000

In the world of search engine reputation management it is important to be seen, without being seen negatively. This is true of all public relations and image campaigns. Online, however, there is a more anarchic quality because of the Internet–which is often perceived as being out of your control. However, this article describes very accurately how some people have taken control of their reputations online.

On the other side of the ledger are individuals such as Jon Rognerud and Guy Kawasaki. Jon has a somewhat unusual name obviously (and the “Jon” spelling helps), but he isn’t the only person on the planet with that moniker. Yet he owns the first five pages of Google for his identity. Guy owns at least the first ten pages of Google (being a best-selling author helps) and none of the references are disparaging.

The rest of the article is illuminating too and gives several examples of people who were less, er, successful in managing their online reputation.

http://webbiquity.com/reputation-management/dont-they-know-who-you-are-why-reputation-management-is-crucial/

Honey, I Shrunk The World–Lessons in ORM

admin — Tue, 16 Feb 2010 09:13:33 +0000

Honey, I Shrunk The World is a digital media handbook that has been catching the attention of quite a few people in the internet defamation industry. The principle idea is that technology, especially the Internet and Social Media networks, has made the world much smaller in real terms. We no longer send letters to India, waiting months, or telegrams, waiting days, but communicate instantly.

Of critical significance will be ORM or online reputation management, the practice of consistent research and analysis of one’s personal or professional or business or industry reputation, as represented by content across all types of online media, the book reminds. “ORM empowers you to gain insights on what the consumer feels about your product or service and thus helps you formulate measures to improve customer satisfaction.”

There are a lot of tips about online reputation management and some predictions about the future of that industry, too. The tips are spot-on, and the predictions are good ones.

http://beta.thehindu.com/arts/books/article105115.ece

Tag–you’re unemployed!

admin — Fri, 05 Feb 2010 10:05:39 +0000

There are many sinkholes when you are a professional in the reputation management strategies industry. These include reviews sites, complaints sites, blog comments, etc. But one of the most important problems in the industry is often overlooked by those who discuss the industry most. Photo tagging. Yes, as in when someone on facebook tags you in a photo. Friends often do it to each other for the crappiest of photos, showing you shirtless, with a strange face, or overly inebriated.

If you’re not ashamed of anything you’ve ever done, than maybe you have nothing to worry about. I would guess that most people cannot say that, however. And it’s funny how cameras are often present at those times that lead to any shame. What may be funny to your college roommate (and perhaps even you still), may not be so appropriate for potential customers and business contacts.

The author goes on to say that you should ask your friends to take it easy on you and explain it can effect your business–because it truly can. Similarly, this information should be read carefully by those seeking employment. Prospective employers are increasingly looking to Google to give them more information about their candidates.

http://www.webpronews.com/topnews/2009/11/16/5-less-obvious-online-reputation-management-issues

The Increasing Importance of the Online Reputation

admin — Mon, 01 Feb 2010 07:22:44 +0000

Now, more than ever, it is important to cultivate a professional and well-regarded image. This is true both for businesses and individuals. More and more we as individuals, and as consumers, have come to rely on the Internet, and search engines particularly, for information on businesses, products, and services. The article pasted below identifies a number of trends in the public relations industry–and he wisely lists search engine reputation management near the top.

while Google Alerts are a useful tool, a more thorough tracking system is required for effective online reputation management. Tools such as BrandsEye track all mentions online and have the ability to check if the content was positive or negative, gauge the overall feel and provide an analysis about the sentiment of a brand online. As PRs increasingly recognise the importance of online reputation management for 2010 and beyond, these kinds of tools become invaluable.

This is a trend that will only continue to grow in 2010 and in the coming years. As the Internet increases in importance, to will search engine reputation management.

http://www.bizcommunity.com/Article/196/424/43743.html

Incalculable Advantage

admin — Thu, 17 Dec 2009 04:07:20 +0000

Business is war–such a timeless truth. In business it is necessary not only to get to know your competition, as the article linked below points out, but also to excel in ways they do not. One of the newest and most innovative ways for companies to edge each other out is in search results. When a customer enters a type of product into a search engine he or she will receive a number of links. Business reputation management can make it so that your business will show up first. This gives your business an in with the many customers who “Google” that particular type of product. This is an incalculable advantage, of course, to any business that can attain it.

http://www.msnbc.msn.com/id/34021612/ns/business-small_business/

Reputation Hawk Leading Charge Against Online Libel

admin — Tue, 17 Nov 2009 02:23:28 +0000

It is unthinkable that an individual would be able to go on live television and outright lie about a company without experiencing some repercussions. Those repercussions could range in severity from being sued for slander to a simple backlash against his or her reputation. The reputation is nature’s way of discouraging slander or libel. If it is discovered that you have lied about a company in order to gain a competitive advantage or because you are a disgruntled employee—then your reputation will be adversely effected, as it should be.

On the Internet, this natural protection does not exist. This is because on the Internet, anyone and everyone is anonymous—or at least, they can be. This assured anonymity allows for abuse of the Internet by pranksters, disgruntled employees, and competitors who lack integrity.

This can only be stopped by hiring an online reputation management firm. They will fight the slander of innocent individuals or companies by removing the venue for these malcontents to spread their less-than-honorable word. By publicizing and promoting positive articles, blogs, and comments, companies like ReputationHawk.com can remove the ability of these people to injure individual’s and company’s reputations. Through their constant promotion, the forums and blogs that these misanthropes utilize will be pushed down in the search results and replaced by articles and blogs that are more reliable.

ReputationHAWK has become the leader in the industry of online reputation management because of a demonstrated ability to produce results for reasonable prices.

Random and Anonymous

admin — Tue, 10 Nov 2009 23:12:30 +0000

Reputation are accrued over a very long period of time in the real world–but the same is not necessarily true online. Reputations online are largely determined by search results, which are themselves dominated by bloggers, journalists, and random, anonymous, commenters. This is why it is so important for companies to guard against web libel by participating in a reputation management campaign.
http://www.ducttapemarketing.com/article/articles/820/1/Reputation-Management/Page1.html

Haunting in the Internet!

admin — Wed, 04 Nov 2009 00:57:37 +0000

People don’t realize these days that everything you do on the Internet can come back to haunt you. That includes embarrassing pictures, vehement blog posts, or drunken tweeting–it all becomes part of the giant web of information known as the Internet. For those who have already committed this error–there is Internet Reputation Management. For everyone else–don’t do dumb stuff on the Internet!
http://www.articlemonkeys.com/Art/20934/28/Redesigning-Yourself-with-Online-Reputation-Management.html