Business is war–such a timeless truth. In business it is necessary not only to get to know your competition, as the article linked below points out, but also to excel in ways they do not. One of the newest and most innovative ways for companies to edge each other out is in search results. When a customer enters a type of product into a search engine he or she will receive a number of links. Business reputation management can make it so that your business will show up first. This gives your business an in with the many customers who “Google” that particular type of product. This is an incalculable advantage, of course, to any business that can attain it.

http://www.msnbc.msn.com/id/34021612/ns/business-small_business/