It is unthinkable that an individual would be able to go on live television and outright lie about a company without experiencing some repercussions. Those repercussions could range in severity from being sued for slander to a simple backlash against his or her reputation. The reputation is nature’s way of discouraging slander or libel. If it is discovered that you have lied about a company in order to gain a competitive advantage or because you are a disgruntled employee—then your reputation will be adversely effected, as it should be.

On the Internet, this natural protection does not exist. This is because on the Internet, anyone and everyone is anonymous—or at least, they can be. This assured anonymity allows for abuse of the Internet by pranksters, disgruntled employees, and competitors who lack integrity.

This can only be stopped by hiring an online reputation management firm. They will fight the slander of innocent individuals or companies by removing the venue for these malcontents to spread their less-than-honorable word. By publicizing and promoting positive articles, blogs, and comments, companies like ReputationHawk.com can remove the ability of these people to injure individual’s and company’s reputations. Through their constant promotion, the forums and blogs that these misanthropes utilize will be pushed down in the search results and replaced by articles and blogs that are more reliable.

ReputationHAWK has become the leader in the industry of online reputation management because of a demonstrated ability to produce results for reasonable prices.

Reputation are accrued over a very long period of time in the real world–but the same is not necessarily true online. Reputations online are largely determined by search results, which are themselves dominated by bloggers, journalists, and random, anonymous, commenters. This is why it is so important for companies to guard against web libel by participating in a reputation management campaign.
http://www.ducttapemarketing.com/article/articles/820/1/Reputation-Management/Page1.html

People don’t realize these days that everything you do on the Internet can come back to haunt you. That includes embarrassing pictures, vehement blog posts, or drunken tweeting–it all becomes part of the giant web of information known as the Internet. For those who have already committed this error–there is Internet Reputation Management. For everyone else–don’t do dumb stuff on the Internet!
http://www.articlemonkeys.com/Art/20934/28/Redesigning-Yourself-with-Online-Reputation-Management.html