Search engine deoptimization is a niche industry that exists to fight bad press for those clients who suffer from it. Why on earth would someone want to hide news about them from a search engine? Well, if a CEO gets arrested, your product gets unreasonably bad reviews from unknowledgeable bloggers, etc. Internet defamation can be stopped by hiring a search engine deoptimization firm that knows what they’re doing.
http://www.isedb.com/db/articles/1486/1/Solid-SEO-Through-De-Optimization/Page1.html

This article concerns internet libel, which is becoming more and more common with the anonymity of the Internet. The article makes very valid points concerning free speech, as well as law enforcement. I was happy to see an article treating the industry of online defamation seriously.
http://media.www.lbccvikingnews.com/media/storage/paper785/news/2009/09/10/Opinion/First.Step.In.Removal.Of.Free.Speech-3766699.shtml

This poll suggests that both adults and children are using social networking sites at a rising rate. How does this effect web reputation management? Sites like facebook, myspace, and LinkedIn are given much authority by Google–which means they appear in search results, generally. This can be helpful, or harmful, to your web reputation–this is something you should contact a professional about.
http://www.forrester.com/Research/Document/Excerpt/0,7211,55132,00.html

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